Buyer's remorse peaks 24–72 hours after a high-ticket purchase. The amygdala panics. The buyer second-guesses. Calls come in to cancel.
A discounted travel voucher presented accurately at the moment of close can replace some post-purchase anxiety with anticipation. Measure cancellations and referrals rather than assuming the outcome.
Top auto dealers have cut buyer's remorse cancellations by more than 60% using this single move.