Program

Customer incentive comparisons

Before you pick an incentive, compare the options honestly. This hub separates customer-facing closing incentives from discounts, rebates, gift cards, loyalty programs, and employee SPIFFs.

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Incentive vs. discount

A discount reduces price and margin; an incentive adds perceived value. Understand when each is appropriate.

Incentive vs. gift card, cash, rebate

Compare perceived value, cost, and closing power across the common alternatives.

Customer vs. employee

Customer closing incentives and salesperson SPIFFs solve different problems — don't confuse them.

Best Buy Incentives has supplied customer incentive programs since 1992. Program guidance reviewed by Karl Kramer, CEO.

Talk through the right program for your team.

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