Furniture
Furniture chain: a 21-day voucher campaign
Midwest Furniture Chain (8 stores)
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Challenge
Memorial Day promo fatigue — discounts no longer moving traffic.
Solution
Deployed 800 'Enjoy a Great Escape' certificates across 8 stores for a 21-day campaign.
Showroom traffic
+58%
Close rate
+24%
Avg. order value
+12%
ROI vs. discount promo
5.2x